CHANEL BRAND
Gabrielle Chanel opens her first shop at Rue Cambon in Paris in 1910, creating hats under the name “CHANEL MODES”, favored by the most famous French actresses of the time, her designs help to establish her reputation.
Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewelry (gemstone and bijouterie) of simple design that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th century fashion.
The Chanel product brands have been personified by fashion models and actresses, including Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley and Marilyn Monroe.
The House of Chanel is known for the "little red dress", the perfume No. 5 de Chanel, and the Chanel Suit. Chanel’s use of jersey fabric produced garments that were comfortable and affordable. Chanel used colors traditionally associated with masculinity in Europe, such as grey and navy blue, to denote feminine boldness of character.
The clothes of the House of Chanel featured quilted fabric and leather trimmings; the quilted construction reinforces the fabric, the design, and the finish, producing a garment that maintains its form and function while being worn. An example of such haute couture techniques is the woolen Chanel suit — a knee-length skirt and a cardigan-style jacket, trimmed and decorated with black embroidery and gold-colored buttons. The complementary accessories were two-tone pump shoes and jewelry, usually a necklace of pearls, and a leather handbag.
N°5
In 1921, Gabrielle Chanel asked Ernest Beaux to create "a woman's perfume with a woman's scent", rare and powerful. The nose presented her with a visionary composition that made unprecedented use of aldehydes. Mademoiselle chose the fifth sample of the fragrance, and decided to name it simply N°5.
N°5, the very essence of femininity. A timeless, legendary, powdery floral bouquet. Composed using raw materials of the finest quality, the parfum is the most precious version of the fragrance. It is housed in a bottle with a minimalist design, hand-sealed with a baudruche film and topped with a cabochon cut like a diamond. Top notes of Neroli from Grasse blend into the sensual, floral notes of two exceptional raw materials, May Rose and Jasmine from Grasse. Aldehydes provide airy freshness and lend an abstract effect to the fragrance.